Lunar Strategy Review

14 July, 2023

Lunar Strategy is a trusted web3 native marketing agency with strong industry relationships and a comprehensive range of services. While they excel in delivering successful project results and offering tailored solutions, limited pricing information may be considered drawbacks. All in all, Lunar Strategy is a reliable firm.

Michael Healy
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Michael Healy
Michael Healy Michael Healy Expert Author
Michael, an entrepreneur, and co-founder of Unit, is a full-stack, mobile, and blockchain developer with extensive experience in the crypto and blockchain industry since 2010. A leading token builder, Unit powers the token economy using the Polkadot-powered Unit Network blockchain. Michael has built a diverse portfolio with multiple successful exits, including encrypted P2P video conferencing,...
lunar strategy review
Our Review
4.7
Pros
  • Web3 native expertise.
  • Strong network of influencers and thought leaders.
  • Full 360 marketing solution.
  • Track record of successful results.
Cons
  • Lack of transparent pricing information.
Our Editorial Standards:
Our content is designed to educate the soon-to-arrive millions of crypto investors who use the Coinweb platform. At Coinweb.com, we prioritize clear and accurate cryptocurrency insights through a rigorous editorial process vetted by Web3 experts.
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This Lunar Strategy review will thoroughly discuss all the features of the Web3 native marketing agency. Tim Haldorsson and Shann Holmberg co-found it.

With expertise in influencer marketing, paid ads, social media, community building, blockchain PR, and digital Strategy, they cater to web3 projects of all sizes and niches.

Their advantage lies in establishing critical relationships with industry influencers, delivering successful results, and offering a comprehensive 360 marketing solution. However, their lack of transparent pricing and absence of blogs/resources are seen as disadvantages.

Lunar Strategy Review.
Lunar Strategy 2024 Review.

What is Lunar Strategy?

Founded in May 2019 by Tim Haldorsson and Shann Holmberg, Lunar Strategy is a leading Web3 native marketing agency. With a deep understanding of the evolving needs of Web3 projects, Lunar Strategy has established strategic partnerships with the leading crypto industry influencers, role players, and thought leaders.

Lunar Strategy provides a complete 360 marketing solution, encompassing a diverse range of services that address all aspects of Web3 marketing. They offer comprehensive services, including influencer promotions, paid ads, public relations, community management, social media management, SEO, Google Ads, blogs, and content creation.

Having collaborated with over 150 web3 projects, the Lunar team has achieved remarkable success and garnered positive testimonials from clients.

So, whether you want go-to-market strategies, authority building, web3 community growth, and strategic partnership initiatives, Lunar Strategy is the trusted partner in today’s highly competitive landscape.

Lunar is a top agency in ever competitive landscape of crypto marketing.
Lunar is a top agency in crypto marketing.

Who’s it for?

Lunar Strategy team is a perfect combination for:

Web3 and blockchain projects

Lunar Strategy is perfect for newly launched or existing blockchain projects. Primarily because it specializes in web3 marketing and understands the key challenges of the ecosystem. Whether it’s launching a new crypto project, fostering growth, or scaling impact,

As a web3 native marketing team, Lunar Strategy shares the same vision and values as web3 enthusiasts. They are passionate about keeping up with the latest developments and opportunities in the web3 or metaverse companies worldwide.

Use Lunar for building long-term engagement.
Use Lunar for building long-term partnerships.

Benefits of using Lunar Strategy

Let’s explore some advantages of Lunar Strategy that outrank its competitors.

Web3 native marketing

Lunar Strategy understands the significant shift away from traditional marketing strategies that web3 projects require.

By building critical relationships with influencers, industry players, and thought leaders, they have the knowledge and good connections to help web3 projects. With their effective marketing strategies, your project can reach, engage, and convert its target audience in this decentralized ecosystem.

From developing effective strategies to executing campaigns precisely, Lunar Strategy’s expertise spans the entire spectrum of web3 marketing.

Lunar Strategy’s portfolio

Another benefit of Lunar Strategy is that they have a team of industry-leading experts in traditional and web3 marketing, with 15+ employees. They have offices in Lisbon, London, and Barcelona, but they work with clients worldwide. They provide customer support via e-mail and phone.

Lunar Strategy has worked with web3 industry leaders, such as Coinzilla, DoRac, Omni Agency, Rein-Commerce BV, and more. They have a portfolio of cases on their website, showcasing their results and achievements for different web3 projects.

Client testimonials.
Client testimonials.

A credible and experienced team

Lunar Strategy has a credible team of talented and passionate professionals. The agency is dedicated to driving success in web3 marketing with a deep knowledge of traditional and web3 marketing methodologies.

Lunar Strategy invests in continuous training and education with Lunar Academy for the team, ensuring they stay abreast of the latest trends, technologies, and innovations in the web3 space.

Lunar Strategy cultivates an environment where team members thrive and deliver desired client results by fostering a culture of creativity and collaboration.

Finally, they communicate thoroughly and responsively with clients using Slack, Zoom, and WhatsApp. They have collaborated with over 150 web3 projects and received more traffic and positive client testimonials.

Benefits of working with Lunar Strategy for your crypto project.
Benefits of working with Lunar Strategy.

Lunar Strategy Review: Key services

Let’s dive into the key services of the Lunar Strategy:

Crypto influencer marketing

The goal of Web3 influencer marketing is to build authority in a niche by partnering with the most prominent voices in the space. Lunar Strategy has worked with Influencer Marketing in the web3 space for the last three years. They use multiple formats and platforms like TikTok, Instagram, and Twitter to expand your brand’s network with the most active influencers.

The Lunar team helps Web3 projects create strategies that lead to growth through Web3 influencers. With a diverse network of Web3 influencers across different niches, locations, and followings, they offer a seamless marketing experience.

Unlike other agencies, they create a pitch deck that the Influencer will use to understand more about the project to create an engaged and mutually beneficial relationship. Besides that, Lunar can help your project establish partnership expectations with the influencers and negotiate the best deal possible.

Crypto influencer marketing and ad campaigns.
Crypto influencer marketing and ad campaigns.

Crypto-paid ads

Lunar Strategy specializes in crafting and managing paid advertisements across platforms and networks like Google, Facebook, and Coinzilla.

Focusing on generating leads, conversions, and sales, Lunar Strategy designs compelling ads, selects optimal keywords, and identifies relevant target audiences. This is done by managing budgets to maximize campaign performance.

Besides that, the company demonstrated keen expertise in paid advertising, helping clients reach potential customers interested in crypto NFTs and driving meaningful results.

Crypto paid ads.
Crypto paid ads.

Social media marketing strategies

The lunar team manages a client’s project’s social media presence by creating engaging content. It can help your project establish and consistently communicate its brand on social media.

With targeted and structured brand messaging, they can ensure that the project effectively communicates its message, updates, and features the audience finds value in.

The marketing firm thoroughly understands the project and milestones by receiving reviewing information like your brand book, assets, road map, and whitepaper. Once done, the Lunar Strategy team builds a structure for how they will communicate and what tone of voice your brand should have, ensuring effective communication and conversions.

Social media and trading marketing strategies.
Social media and trading marketing strategies.

Genuine community growth

Lunar Strategy excels in nurturing decentralized communities that comprise ardent supporters, enthusiasts, and advocates for a project.

Through dedicated community management, well-organized events, engaging gamification, and rewarding experiences, Lunar Strategy cultivates loyalty, encourage valuable feedback, fosters innovation, and facilitates impactful word-of-mouth marketing.

Overall, Lunar Strategy is ideal for ensuring sustained growth and building long-term engagement of users with your project.

Web3 community growth.
Web3 community growth.

Blockchain PR

Lunar Strategy specializes in crafting compelling press releases that effectively announce important project updates to relevant media outlets and publications.

Lunar Strategy enhances a crypto project’s reputation and exposure by generating widespread publicity and increasing awareness. They also have established credibility within the crypto and NFT-focused journalistic community. This is done by crafting press releases, highlighting a project’s unique features and benefits, and strategically distributing them through appropriate channels and platforms like Facebook.

Digital strategy and public relations

Lunar Strategy’s comprehensive digital strategies align a project’s vision with the expectations of its target audience. Lunar Strategy creates comprehensive plans for the crypto NFT industry. This is done through branding, content marketing, SEO, influencer promotions, paid ads, and social media. Also, they ensure that your project is up-to-date with the latest trends to provide the most effective strategies.

Their strategic approach ensures that a project’s online presence and reputation are meticulously managed, contributing to long-term success and increasing visibility and growth.

Lunar Strategy contributes to some of the leading publications in the crypto media space, including Rolling Stone and CoinTelegraph. Plus, they have an extensive network of connections with editors of famous magazines and websites where they will feature your project and its story.

Digital strategy and public relations.

How to meet with Lunar Strategy

To book a meeting with Lunar Strategy is quite easy. You need to fill out a form on their website and provide them with information about your project and expectations. The team will contact you at your preferred time to discuss everything.

Location
  • Sweden
Services
  • Web3 marketing
Price
  • N/A

More details

Lunar Strategy is a trusted web3 native marketing agency with strong industry relationships and a comprehensive range of services. While they excel in delivering successful project results and offering tailored solutions, limited pricing information may be considered drawbacks. All in all, Lunar Strategy is a reliable firm.


  • Web3 native expertise.

  • Strong network of influencers and thought leaders.

  • Full 360 marketing solution.

  • Track record of successful results.

  • Lack of transparent pricing information.

Here are a few simple steps to do so:

Step 1: Visit the website

Start by visiting the website using your laptop. On the main page, click the [Book Meeting] button.

Book a meeting with Web3 digital natives marketers.
Book a meeting with Web3 digital natives marketers.

Step 2: Select the date and time

Then, you will be asked to select your preferred date and time for the meeting. Select any time; for example, tap [4:00 PM].

Select time and date.
Select the time and date.

Step 3: Enter details

Next, you will see a new pop-up on your screen asking you to provide information about your brand and the types of services you expect.

Once done, click [Schedule Event].

Enter details.
Enter details about the project.

Drawbacks of Lunar Strategy

Let’s explore some deal breakers for Lunar Strategy:

Lack of information on fees

Potential clients may find it challenging to assess Lunar Strategy’s pricing plans, as they need more precise details on the website. It would be helpful if Lunar Strategy provided estimates for their different services to improve client clarity and satisfaction. When that said, this is not a dealbreaker, as you can contact the team to get a quote.

Drawbacks of Lunar Strategy.
Drawbacks of Lunar Strategy.

Lunar Strategy Review: Our verdict

Lunar Strategy is a prominent marketing agency in the ever-competitive landscape of Web3. Led by the highly skilled Tim Haldorsson and Shann Holmberg, Lunar Strategy has established vital relationships with industry influencers. They have successfully collaborated with over 150 web3 projects.

Their comprehensive range of services and methodological approach, including influencer strategies, Google ads, blockchain PR, and digital Strategy, positions them as a one-stop solution to increase visibility. With a history of offering satisfying deliverables, it is undoubtedly the right choice for enthusiasts.

Nevertheless, the Lunar Strategy team is committed to excellence, industry expertise, increased visibility, and the ability to adapt to the ever-changing blockchain ecosystem. All these features make them a trusted partner for web3 projects seeking new marketers to reach, engage, and convert their target audience effectively.