CTRL-PR Review 2025: Is It a Reliable Marketing Agency?
TL;DR
This CTRL-PR review will thoroughly explore all the crypto marketing agency’s services, advantages, and drawbacks.
Since its inception in 2018, the agency has worked with 300+ clients, including Phemex, Plutus, Bitbond, Solve Care, Delta Exchange, etc.
Their key focus remains branding, media placement & PR for Web3 projects. Despite their pros, their website’s lack of pricing and strategy information might be a little hassle.
Let’s dig in!
CTRL-PR Overview
| Attribute | Information |
|---|---|
| Coinweb Rating | ⭐⭐⭐⭐ (4.6 stars) |
| Launched In | 2018 |
| Founded By | Navid Ladani |
| Headquartered In | Berlin, Germany |
| Completed Campaigns | 99+ |
| Clients | 300+ |
| Key Services | Media Relations & PR |
| Price | $10,000 to $100,000 |
What is CTRL-PR?
CTRL-PR is a full-scale crypto marketing agency established in 2018 by marketing pro and entrepreneur Navid Ladani.
Based in Berlin, the agency promotes Crypto, FinTech, NFTs, and blockchain projects.
Ladani, known for his extensive writing on cryptocurrency topics, founded CTRL-PR to bring his expertise to the forefront.
Alongside him, the agency has a team of 10 people, all having considerable experience in Web3 marketing. Plus, the company has extensive experience working in diverse markets like DeFi, CeFi, IDOs, and FinTech.
Who is It for?
Here is who we think should use it:
Web3 Projects
If you are a new Web3 startup, a solid PR strategy must earn the trust of community members, investors, and the public. With CTRL-PR, your project doesn’t just fit in; it stands out, thanks to the agency’s support.
They’re not your average PR firm – they solidify your brand, attract investors, handle crises, and have a presence in the market. So, whether you want to spread your brand presence through airdrops or IDOs, they have the strategy to make it work.
What are the Advantages of CTRL-PR?
Here are some stand-out advantages:
Experienced in Web3 PR
CTRL-PR team is well-versed in Web3 PR, focusing on tech and crypto PR tailored specifically for global crypto startups. They’re not just familiar with Web3; they have experience narrating a brand’s story to the perfect audience.
Heading the team with Ladani is Oliver Schmitt, the marketing director, a seasoned player in traditional finance since 2006, and turned crypto marketing expert in 2013.
Additionally, Simon Moser, an advisor for the agency and director of PolyGrowth, brings significant crypto experience. So, it’s safe to say that they are quite a pack!
99+ successful marketing campaigns
CTRL-PR doesn’t just talk; they’ve walked it successfully over 99 times. Their impressive track record has solid marketing campaigns that bring in leads and drive traffic.
Noteworthy clients on their roster include:
- DAO Labs
- PolyGrowth
- Bitbond
- Plutus
- SolveCare
- Phemex
300+ clients
While they keep client names under wraps, CTRL-PR has steered several businesses into top publications like CoinDesk and CoinTelegraph.
That speaks volumes about their trustworthiness. They’ve got a diverse clientele that relies on their skills. Their client list includes names like:
- Phemex
- Bitbond
- DeltaExchange
- Ratio
Competitive Pricing
CTRL-PR has budget-friendly rates, standing out from other marketing firms that can charge up to $500,000. Marketing your project with this Berlin-based agency will set you back much less, ranging from $10,000 to $100,000,
This affordability is a significant advantage, especially for new crypto market businesses. And being affordable doesn’t equate to low quality.
Opting for CTRL-PR allows you to allocate more funds to other project areas. If they can deliver on their promise without draining your budget, that’s a definite win.
How to get in touch with CTRL-PR?
Follow these steps to contact the agency:
More details
CTRL-PR is a success-driven media and Crypto PR service specializing in content marketing, press releases, and more. With 99+ successful campaigns and 300+ satisfied clients, they are a go-to marketing agency for Web3 businesses. They focus on FinTech, NFTs, Crypto and Blockchain, making it a solid pick for crypto startups.
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99+ successful campaigns.
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300+ satisfied clients.
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Team with experience in crypto.
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Cost-effective than competitors.
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Limited information on the website.
Step 1: Visit the CTRL-PR website.
Visit the website and click the [Schedule Free Consultation] button to get started.
Step 2: Provide your information
Next, you’ll encounter a form prompting you to input essential details such as your name, email, phone number, and other necessary information.
Once completed, click [Submit].
Step 3: Await the team’s response
Once you’ve submitted your requirements, the CTRL-PR team will quickly get back to you.
Top Services
Here are some of the services:
Branding for new crypto projects
CTRL-PR’s branding focuses on strategically managing the brand’s mission and identity. They analyze competitors’ marketing techniques and the latest trends to achieve this.
If you don’t think branding works in Web3, think again. What words do most people associate with popular tokens like Ethereum (ETH) or Bitcoin (BTC)? Decentralization, censorship resistance, anonymity, etc.
This is why the CTRL team focuses on things like name, logo, design, messaging, and brand stories (take Ledger as an example) to do niche-specific branding. It goes a long way in identifying brand focus, and users know what to expect from it.
For this, they help you craft:
- A mission statement
- A vision statement
- A value statement
Not to forget the legality of starting a crypto project, they have covered you with documentation, registration, and compliance.
Media placements and PR
CTRL-PR has extensive lists of Web3 media outlets where they can do organic publications on a guaranteed basis. This helps get the word out about the Web3 project to a wider audience.
Besides that, these media placements help get links to the site, which will be positive for the site’s Search Engine Optimization (SEO).
Content marketing services
CTRL-PR distinguishes itself by addressing a common pitfall in Web3 projects—ineffective marketing strategies.
Focused on brand, goals, and audience alignment, CTRL-PR prioritizes user engagement through impactful content, including guides, how-tos, and educational resources.
What sets them apart is their success-based business model. Notably, their attention to SEO optimization enhances conversion rates, a strategic move in a crowded digital space.
Data-driven Marketing
They don’t just launch a campaign out of the blue; their team first studies the project’s whitepaper. Then, CTRL-PR’s team creates a tailored and effective marketing plan for your brand.
Their data-driven approach makes them stand out. CTRL-PR monitors the key metrics to understand the user’s sentiment and intent. Besides that, they help crypto projects explore new monetization strategies through user engagement.
Drawbacks of CTRL-PR
Here are some drawbacks:
Lack of pricing information
Agencies watching their budget might see the lack of pricing info as a dealbreaker. Even though each project is unique and can be marketed differently, it’s important to give an idea of the price ranges for each service.
Overall, the website needs much work, especially when presenting their portfolio, outlining strategies, and showcasing results.
CTLR-PR’s Alternatives
Lunar Strategy
Unlike CTRL-PR, Lunar Strategy is a Web3-native marketing agency offering 360 marketing solutions for NFTs, DeFi, and crypto projects based in Sweden.
More details
LunaPR excels in web3 and fintech PR, offering comprehensive services. Their global reach and expertise position them as trusted partner for businesses in the digital era where attention spans are limited. It has a dedicated team driving brand success in the evolving PR and marketing landscape.
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Specializes in web3 and fintech PR.
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Offers comprehensive services and global reach.
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Dedicated team committed to brand success.
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Offices in Dubai, Singapore and US.
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Higher price.
NinjaPromo
NinjaPromo specializes in B2B, blockchain, and Web3 startups, making it a top choice for influencer marketing. Additionally, it provides unique assistance in blockchain development services.
More details
NinjaPromo is a leading digital marketing agency catering to various industries. With many employees and a credible portfolio, they offer multiple services, including influencer marketing, e-mail marketing, organic social media management, branding, SEO, and more. However, potential drawbacks include high-cost fees and limited data-based marketing services.
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Expertise in B2B, blockchain, and Web3 startups.
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Credible portfolio and client testimonials.
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Effective influencer marketing.
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Offers services like Blockchain development.
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Lack of transparent pricing.
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Limited data-driven marketing services.
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Absence of specific awards or credentials.
Luna PR
While pricier than CTRL-PR, Luna PR focuses on IPOs and Web3 marketing, having a global presence and strong partnerships with influencers, media outlets, and professionals.
More details
LunaPR excels in web3 and fintech PR, offering comprehensive services. Their global reach and expertise position them as trusted partner for businesses in the digital era where attention spans are limited. It has a dedicated team driving brand success in the evolving PR and marketing landscape.
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Specializes in web3 and fintech PR.
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Offers comprehensive services and global reach.
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Dedicated team committed to brand success.
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Offices in Dubai, Singapore and US.
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Higher price.
CTRL-PR Review: Our Verdict
CTRL-PR, led by Navid Ladani, is a go-to choice for crypto marketing, specializing in building brand identities, communities, and trust in the Web3 market.
With a proven track record of success for over 300 clients and 99+ campaigns, including notable names like Phemex and PolyGrowth, CTRL-PR has consistently delivered result-oriented strategies.
Setting itself apart through a data-driven approach in paid ads and content marketing, CTRL-PR distinguishes itself from competitors like Luna PR.
While their website could benefit from more transparency regarding pricing details, the agency remains an excellent option, particularly for new projects in the crypto space.
CTRL-PR is a comprehensive crypto marketing agency specializing in services tailored for crypto, FinTech, NFTs, and Blockchain projects.
CTRL-PR was founded by Navid Ladani, a marketing expert and entrepreneur.
Yes, CTRL-PR is a legitimate crypto marketing agency focusing on providing effective and affordable media and PR services.
CTRL-PR is run by its founder, Navid Ladani, and a dedicated team of professionals.
CTRL-PR has a proven track record with over 100 successful marketing campaigns showcasing their expertise in the field.
