NFTs don’t sell themselves, especially in a crowded NFT marketplace.
But here’s the good news: strategies such as a NFT calendar promotion can help you boost your NFT collection’s visibility and impact—if you do them right.
As experts in the field of crypto and NFTs, we encountered many NFT drops since the bull market in 2021.
In this guide, we’ll give you a speed-run through what NFT calendars are and how you can use them to your advantage to maximize your NFT launch potential. You will learn how to pick the best calendar, use social media, work with influencers, and make a community that loves your art!
1. List Your NFT Drops on NFT Calendars
Listing your NFT launch on NFT calendars comes with a bunch of advantages:
Attention from the right people
As mentioned above, NFT calendars don’t only bring your project into the spotlight, but do so in front of an audience that is already keen on actually buying NFTs.
Unlike traditional social media platforms, where your promotional efforts may get lost in a sea of content, NFT calendars ensure that your project is seen by individuals actively looking to participate in the NFT space.
What does this mean?
Put simply, you get more bang for your buck. Every pair of eyes you reach is a prospective buyer—something not quite as easy to achieve on social media campaigns.
Communicating important info
Getting your project in front of the right people is great, but even better is the ability to get the right information to those people.
NFT calendars get straight to the point, communicating the important details to those people in a user-friendly layout.
This covers essential NFT launch details such as the date and time of the drop, the platform used, pricing, rarity details, and a preview of the collection itself.
Potential investors get all the important info and none of the fluff – so they can get straight to preparing to buy if they want to buy.
2. Choose the Right NFT Calendar for Your Collection
Now that we know what an NFT calendar can do for promoting your project, how do you choose the right one (or more) to use for your launch?
Here are 6 things you should take into account:
- Track Record: Do they have a good history when it comes to promoting good projects and getting good traffic to their featured projects? Have they hosted many big successes in the past?
- Blockchain Support: Does the NFT calendar support the correct blockchain for your project?
- Pricing: How much does it cost to promote your NFT launch, and how does this compare to other NFT calendars? What return do you expect to get from the promotion?
- Exclusivity: What volume of projects does the NFT calendar promote? Will your project be one of a few, or get lost in a sea of others?
- Promotional Features: Does the NFT calendar provide special promotion features that can make your collection stand out from the group?
- Niche: Does the NFT calendar have a specific niche, and does this fit your project?
Not all NFT calendars will fit all of the above criteria – in fact, many may not. However, if you can find a good combination of the above, you can rest assured that you’ll get good results.
3. Include the correct information in Your NFT Calendar Listing
Generally, a good NFT calendar will have a form or template to fill out, including all of the key information. In either case, you’ll want to make sure you include:
- A brief overview of your collection
- A preview of the content, so buyers know what to expect
- The size of your collection: How many pieces are there in the drop?
- Pricing: How much does one of your NFTs cost?
- Rarity breakdown: How does rarity vary across your collection?
- The time and date of your NFT drop
- Which blockchain your NFT collection is being launched on
- Social media links.
Including all of this information will enable potential buyers to account for everything that they need to know before participating in your NFT drop.
4. Leverage Social Media Alongside NFT Calendar Listings
Don’t get me wrong, NFT calendar listings are great on their own.
BUT, this also presents you with an optimal opportunity to boost your social media activity and ramp up your following and community interactions. The NFT calendar and social media strategy should work hand-in-hand to boost each other’s reach and impact. For this, there are two main categories that we want to focus on:
- Social media following and engagement – Twitter, Instagram, and/or Facebook.
- Community creation – Discord and/or Telegram.
Let’s break these down into a little more detail.
Twitter and Instagram Promotion
Create a content plan that showcases your NFT drop, taking care to communicate each of the drop details in section 3 above.
Ensure your profile and tweets match your project’s wider branding. Use visuals and identifiers that instantly connect followers with your NFT project. Engage your audience with content like giveaways, respond to comments, and direct messages.
On Twitter, run live discussions in Twitter Spaces to improve interaction and trust in your project. On Instagram, you could draw in followers with Reels that showcase your collections and share your creative journey.
This type of transparent approach can establish more solid trust that transforms viewers into supporters.
5. Build a Community on Discord or Telegram
Building an active community within a platform like Discord or Telegram is a self-sustaining strategy that gives supporters of your project a space to communicate with each other, have a reliable source of communication from your team, and maintain general engagement.
Create a channel where roles and permissions encourage members to be active and engaged, tying it into your launch or drop. More active members can unlock special roles or benefits that keep them contributing in a productive way.
Organize events like AMAs and share exclusive content to keep members active and invested in the journey of your collection.
If you can grow an engaged community, your project will sell itself.
6. Partner with Influencers for a Broader Reach
Want to take your NFT calendar listing to an even higher level? Try partnering with influencers.
Establishing deals with influencers or key opinion leaders (KOLs) in the space is a highly effective way to not only increase your reach but also further to improve the trust and credibility of your NFT project.
We all know how effective an endorsement from a familiar face can be – the bigger the name, the better the result.
How to Find Potential Influencers?
Finding the right influencers or KOLs is a delicate balance.
Big-time celebrities are great, but they come with a huge price tag to match. Smaller-time names are handy but are harder to verify for authenticity and genuine reach.
To find the sweet spot, look for NFT influencers or KOLs who:
- Are known and recognized for their activity in the NFT space. A targeted reach is much more effective than a broad reach.
- Have strong engagement rates. A lot of followers isn’t enough. Is their following highly engaged, emotional, and active on their social media?
- Appear authentic. Although this is hard to verify for sure, you’re better off ruling out any influencers that don’t seem to have a good reputation or fake engagement.
Reach is important, but relevance is key.
7. Analyze the Impact of Your NFT Calendar Promotions
Don’t rest just yet! There’s one last step we need to take to make sure you’ve done a good job—and if not, learn how to improve next time.
What does this involve, you ask?
Measuring success through key performance indicators or KPIs.
KPIs are your best bet for getting a good idea of the effectiveness of your promotional efforts.
This includes tracking and analyzing things like engagement rates, click-through rates, and sales conversions.
Web traffic metrics like the number of unique visitors and page views also provide great insights into the effectiveness of your promotions.
These figures will tell you what worked, what didn’t, and how cost-effective your campaign was.
From this information, you can determine which NFT calendars did the best, which social media platforms generated the most useful activity, and what you can tweak for next time.
Refining this strategy is what will ultimately help you in the long run for future NFT drops, community-building and more.
How Can NFT Calendars Boost Your Collection’s Visibility?
NFT calendars are a handy tool designed to curate upcoming NFT projects, giving collectors and prospective buyers a one-stop shop for finding new projects.
Unlike broad social media campaigns that scatter attention across a wide audience, NFT calendars target active NFT collectors and hunters, directing their focus to projects that genuinely interest them.
NFT calendars provide a sneak peek into your collection, offering potential collectors essential information such as the drop date, price, and other pertinent details.
This serves as an effective bridge between creators and collectors, ensuring that your collection gains traction with those who are most likely to appreciate and invest in it.
Our Thoughts About NFT Calendar Promotions
NFT calendars are a high-impact way to promote your latest NFT launch, especially when you can pick an effective NFT calendar (or multiple) to use for your niche.
They provide you with direct exposure to active NFT collectors and buyers, getting your project in front of the most relevant people.
On the other hand, using NFT calendars alone might not be enough.
The tool is most effectively used in combination with other strategies, such as social media and community-building campaigns, and forming partnerships with relevant influencers and key opinion leaders.
When combined just right, NFT calendars and the above strategies are the perfect storm for building an engaged and trusting following that is happy to buy into your NFT drops.
FAQs
An NFT calendar is a website with a curated collection of upcoming NFT drops or launches, complete with release dates and details. They provide NFT collectors with all of the important details on these new NFT releases, so they can choose their favorite projects and participate in the sales when they happen.
You can promote your NFT project by advertising it within one or more NFT calendars, in addition to the following:
– Social media campaigns
– Community creation on Discord and/or Telegram
– Partnerships with influencers and key opinion leaders
– Analysis of key performance indicators.
For best results, you should use a combination of all the above and make adjustments for each subsequent NFT drop.
To promote your NFT collection successfully, you need to start by building a trustworthy online presence. This can be done with simple social media pages such as Twitter, Instagram and/or Discord groups, with transparency into the project. Once this has been established, you can start promoting and looking for traffic and support. This can come via promoting your NFT collection on NFT calendar websites, teaming up with NFT-focused influencers, and other forms of promotion – be it paid or organic.
You can promote NFTs on most social media platforms organically, while paid ads are limited on platforms such as Meta’s due to their advertising policies. Paid advertising can also expand to digital art catalogs such as NFT calendars, as well as partnerships with influencers via social media or other advertising channels.
You can promote NFTs for free by engaging with NFT and crypto communities, especially in trading and enthusiast groups on Telegram, Discord, Facebook, Twitter, Instagram, and Reddit. This can be done in combination with organic posts on the same social media platforms.
