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Mid Level Reading
17 Jun, 2024

Move-to-Earn

[ Moov to urn]

Move to earn is a term used to describe dApps that pay users for walking, running, or lifting weights.

Susan Oh
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Susan Oh
Susan Oh Susan Oh Author
Susan Oh is a leading figure in the integration of AI and blockchain for social good, serving as the CMO for BeOmni by Beyond Imagination and a civic technologist dedicated to creating scalable solutions. She is a board member of the Blockchain Commission For Sustainable Development supported by the UN GA Office of Partnerships, and...
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Amrita Sethi, Founder of ByteClub, is the UAE's first NFT artist. Following a prosperous banking career in London, Amrita heeded an artistic calling, creating her unique multimedia art genre, SoundBYTEs(c). With accolades, including a UAE golden visa and being featured on Forbes, CNN, and BBC World, she's been honored at Expo 2020 and crafted the...

What Is Move-to-Earn?

Move to earn (M2E) is a term for decentralized applications that pay users to complete physical activities, such as walking, running, and lifting weights, to earn tokens. 

While many think this concept was created after the popularization of Web3, the traditional Web2 world also has these types of applications. Oppizi, for example, is a Web2 application that pays cash for every mile you walk. 

How Do Move-to-Earn Apps Work?

M2E applications connect to a user’s phone or other devices to extract data. The best example is Stepn, an application that counts steps. It uses the phone’s GPS to track the user’s location and approximate the number of steps they take. As a reward, users receive tokens. 

Other apps like Sweatcoin and MetaGym need to read a user’s heart rate, so they work in tandem with a heart rate monitor. This can be a hardware product like an Apple Watch, a Garmin, or any other monitor that can be connected through Bluetooth. 

In terms of underlying technology, all these applications use blockchain technology to operate. They are based on a set of smart contracts responsible for giving rewards, minting new NFTs, and governing the application. 

How Users Earn Money with M2E Apps?

Unlike Web2 M2E apps, their Web3 counterparts offer a wider variety of possibilities to earn money. Let’s review the most important ones:

  • Exercising: The easiest way to earn additional money on M2E apps is to exercise. Users can use different apps during the same workout, as some pay for cardio, like running, and others pay for weightlifting. Combining Stepn and MetaGym, for example, would allow you to earn during your whole workout session. 
  • Staking: In some M2Es, players can stake their tokens and earn rewards. Depending on the app and its cryptocurrency, the APR (the percentage of rewards earned out of the sum deposited) can differ a lot. Step App, for example, offers APRs varying from 0.45% to 0.51%.  
  • Trading: Unlike traditional M2E apps, Web3 M2Es pay in cryptocurrency, which can be traded. Most users simply hold all the crypto they earn in a staking account and sell when they consider the price peaked. 
  • Competitions: Many M2Es organize competitions and championships, rewarding the most active users with stablecoins or the equivalent in the platform’s native token. Being active and participating in these competitions can earn additional income. 

Top M2E Crypto Apps

While tens of M2E crypto apps are available on the market, two of them are known by most crypto gamers. Let’s review them:

Stepn

Stepn Landing Page
Stepn Landing Page | Source: Stepn

With a peak market capitalization of $2.28B in 2022, Stepn is by far the biggest M2E project. 

The idea of Stepn is simple – move to earn crypto. A user buys an NFT sneaker and starts walking, thus earning rewards in the form of Stepn’s native token, $GMT. 

The NFT sneakers can be upgraded and rented inside the application, as well as bought and sold on third-party websites like OpenSea

Step App

Step App Landing Page
Step App Landing Page | Source: Step App

Step App is an Avalanche-based M2E application that inherited most of Stepn’s features and became its biggest competitor. 

Their economy is built around sneaker NFTs, and users must walk or run to earn KCAL, the platform’s utility token. 

However, Step App introduced two new features that could possibly make it more interesting than Stepn. Let’s review them:

  • Micro-transactions: Users can use their credit cards or crypto wallets to buy in-app items such as character skins, map styles, and more. 
  • Staked Play: Users can create competitions and use their tokens to participate with friends or other players. 

Besides those features, the Step App also uses a dual-token economy. Their second token is FITFI, which is used to govern the platform. 

Conclusion

To sum everything up, M2E applications combine finances and fitness, motivating users to train hard in exchange for tangible rewards.

The sector is moving fast, with new projects and features being developed daily. With the help of blockchain technology, M2E can change the way fitness is perceived by many.

Susan Oh
Written by

Susan Oh is a leading figure in the integration of AI and blockchain for social good, serving as the CMO for BeOmni by Beyond Imagination and a civic technologist dedicated to creating scalable solutions. She is a board member of the Blockchain Commission For Sustainable Development supported by the UN GA Office of Partnerships, and a member of the Global Sustainability Network, a joint initiative by the Vatican and the Church of England to combat human trafficking. Recognized with the Quantum Impact Award #DecadeOfWomen by the UN GA as one of the top frontier women in digital, Susan speaks globally on leveraging AI and blockchain for the UN’s sustainable development goals.

In 2017, she co-founded Muckr.AI, a platform using machine learning to evaluate content trustworthiness. Additionally, Susan contributes her expertise to Coinweb as a journalist, covering advancements in blockchain and crypto technologies. Her work across these diverse roles underscores her commitment to using technology for transparency, trust, and positive societal impact.