What Is Blueksy Crypto Protocol?
Bluesky is a decentralized social network built by Jack Dorsey, the ex-CEO of Twitter and a Bitcoin maximalist. Launched in private beta in February 2023 and snowballed to over 3 million registered users the following year.
Bluesky is a new social network built upon the AT Protocol, a decentralized foundation for public social media.
Marin K.
AT Protocol is an open-source framework created to facilitate the building of social apps.
What is Bluesky R&D?
Back in May 2022, Bluesky published code related to an experimental personal data server, a command line for testing, and an overview of the network architecture.
These publications allow individuals to transfer data between decentralized applications (dApps). With this innovation, Bluesky enabled user-owned data over the company-owned data standard in Web2.
What’s The Relationship Between Bluesky and Twitter?
Bluesky is considered the decentralized version of Twitter (X). It inherited many of Twitter’s features and design particularities, as Jack Dorsey developed the social media platform with engineers and designers once employed at Twitter.
Like pre-Musk Twitter (now X), users can post media content like photos and videos and share their thoughts with 300 characters.
Unlike Twitter, Bluesky has three feeds – Following, Discover, and Popular with Friends. These feeds can be modified to include specific types of content and are adjustable in many ways.
Bluesky Advantages and Disadvantages
Choosing Bluesky over X (or any other social media platform) comes with its pros and cons. Let’s review them:
Pros
- Bluesky allows you to control your feed and how the content is moderated, ensuring a more tailored user experience.
- Unlike Instagram, Facebook, and other social media platforms, Bluesky is decentralized and open-source, giving 100% transparency to its community.
- Bluesky allows you to move your account to another AT Protocol-based social media without losing data or followers.
Cons
- Being a new platform, Bluesky still has technical and operational issues. Users can experience bugs and downtimes from time to time.
- Bluesky still hasn’t developed a model that would generate regular revenue and profits for the company. This could be a huge problem, as many platforms usually experience diminishing funding over time.
How Did Elon Musk’s Takeover of Twitter Impact Bluesky?
Elon Musk’s Twitter takeover didn’t impact Bluesky at all. At the moment of Musk’s purchase, Bluesky was already an independent company, with the majority stake being held by the developer team.
Even though the company had funding from Twitter, the company owned by Elon Musk does not have a majority stake in the project.
Conclusion
Bluesky is a decentralized version of Twitter, offering the same features but with more freedom and transparency.
However, the platform still has problems and a long way to go before becoming a real competitor for big social media platforms like Twitter and Instagram.
Kleppmann, M., Frazee, P., & Ivy, D. (2024). Bluesky and the AT Protocol: Usable Decentralized Social Media. University of Cambridge.
https://bsky.social/about/bluesky-and-the-at-protocol-usable-decentralized-social-media-martin-kleppmann.pdf
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